One of the biggest mistakes that women leaders often make is failure to become their own brand. Personal branding is all about differentiation and identifying and communicating what makes you unique
relevant and compelling so that you can advance your business or career. You should think of your brand development process as an ongoing and evolving story that magnetically pulls people in with thought-provoking curiosity to fully understand who you are, what you do, and why you do it. Developing a powerful personal brand allows you to:
*Build trust and loyalty
*Have more earning potential
*Engage conversation, support and evangelism of your message
*Close the gap between your identity and the perceptions people have of you
*Differentiate by more than price and function – the two easiest and most duplicated differentiators
People respond emotionally to brands, therefore when you’re well-branded, you have a name in your industry. You’re seen as a key player and this raises your value in the eyes of others which translates into increased brand equity allowing you to be in control of defining your value.
As you work to cement your brand in the minds of others, always remember the three ‘C’s’ of branding: clarity, consistency and constancy. Below are 3 steps to get you started with unearthing your personal brand:
- Create a vision of what you would like your brand to represent. Focus on upholding that vision in everything you do. Being clear and specific about what you do, who you are, who you are not and how you want your reputation to be perceived in both your online and offline presence will help you create a powerful and influential brand. It also directs your focus toward your goal – and where you focus is where you expand.
- Get clear on your brand promise. This is all about what people can always expect when they experience your brand. Do you want your reputation built on quality, quantity, speed, distinction, innovation etc.?
- Answer the three essential questions to jump start your personal branding Success
- Who am I?
- What do I stand for?
- What is my single, most visible strength? My one talent that is different from (and better than) anyone else is
For more tips and strategies on how to brand yourself as a leader, join me at my next Leadership Branding Masterclass in Phoenix, AZ on Friday, April 10th at 6pm.