“Your material is very thought-provoking, relevant and helped us crystallize our goal of creating our leadership brands. I plan to work through the book and use the materials in the course of my personal and professional journey. We all agreed that your presentation was one of the best we have had in the two years of our program. Keep up the great work!” 

-Alyson Anderson, Chain Account Manager – RNDC

A powerful Vision

Your Leadership Voice

Your Visibilty

The Branding Institute for Women (BIW)

is a leadership development and communications program providing step-by-step guidance to help you master the fundamentals of compelling, captivating and influential communication. It’s designed to meet the specific needs of emerging and experienced women leaders who are charged with strategic decision-making and driving results.

 BIW is anchored around twelve leader agilities necessary for success in a rapidly changing work environment. The agilities are rooted in inside-out development that tap into the inner core of character strengths. This creates sustainable change that instills inner confidence, clarity and creativity. As a result, you become more engaged, driven and find more meaning in your work.

You are invited to become a member of this exclusive mentoring program designed for women who are ready to take radical leaps to amplify their Vision, Voice & Visibility.

“Felicia is one of the most empathetic mentors and coaches with whom I have ever worked. She has challenged me and helped me actually see transformation at a critical, pivotal point in my life.” 

-Donna Marie Johnson

The Leadership Branding Institute is for…

  • Emerging & Experienced women leaders who want to increase their Impact, Influence and Income by developing compelling leadership and communication skills.
  • Women who want proven strategies that help increase your confidence, competence and credibility so that you are seen, valued and compensated for your value.
  • Ambitious women leaders who want to embody a magnetic presence that eliminates commodity treatment and makes people automatically want to connect with you.

When you master the art of communication, your entire career is Transformed!

Everything changed for me when I got focused and committed to investing serious time, money and effort into turning my career around. I went from HR Assistant to HR Executive and along that journey, my…

…confidence, competence and credibility went way up.
…ability to communicate and influence others increased dramatically.
…presence became more magnetic which resulted to more invitations to contribute.
…income increased faster and much more substantially.

Leadership is the #1 way to establish your credibility and when everything else changes around you, it’s your ONLY sustainable competitive advantage. The only catch is…you must be really good at distinguishing your value and positioning what you have to offer

Sample topics covered in the BIW include

Advantages of Membership

Leadership Branding Assessment

Receive access to a one-time, proprietary self-assessment that increases self-knowledge and self-awareness by revealing why you show up the way you do. Profoundly different than other assessments, you will learn that you’re not a type, you tilt in various ways to adapt to the situation.


Action-Based Learning Modules

Once a month you’ll receive access to a Leadership Branding Masterclass. This will be an hour of uninterrupted video training walking you through a step to build your leadership brand. Topics are divided into easily digestible segments to ensure you can implement each as you go through the program.


Monthly Q&A Leadership Labs

Once a month Felicia will lead a LIVE Q&A Lab where she’ll answer your questions and deliver spotlight coaching. These calls will often include extra training and are a premium benefit to your LBA membership.

Thought-Leader Leader Calls

These calls are with subject-matter corporate and entrepreneurial experts who’ll add another layer of knowledge and expertise to your LBA membership.

Private Forum for connection and support in between calls

Get support 24/7 in our private Facebook group where you can ask questions, get feedback, share resources, brainstorm and more with your fellow members.

Discount on VIP Strategy Day Experiences

You have unique needs when it comes to growing as a leader – needs that may require individual and accelerated attention. At any time during your LBA membership—you can take advantage of a private coaching day with Felicia.

Thank you Felicia for the depth of this experience. I was a little resistant at the start of the program as I thought “Why is she asking so many questions? Isn’t this supposed to be a nice little feel-good activity?” However, you saw my light and discreetly called me out on it…now I’m “fired up and ready to go.”

– Kimberly Clark

I’m Felicia Davis and LBA membership is your access to me, a community of like-minded, ambitious women and the resources I’ve designed to help you master your communication and leadership skills

As a former HR Executive, I know that the best leaders are incurable learners. You have an insatiable appetite for leadership development and relentlessly pursue ways to stretch your mind, broaden your experience and improve your results. My specialty is helping you make your value visible in order to be recognized, respected and compensated for the value of your contribution.

I work with emerging and experienced women leaders to develop more effective leadership brands, more compelling communication skills and the confidence to show up and lead with radical integrity. I am often called upon for:

  • My keen ability to see blind spot behavior that gets in the way of your progression
  • My capability and capacity to shift you into expansive thinking
  • My communication prowess that unlocks creativity and produces extraordinary results.
  • My one-of-a-kind, no-nonsense approach to leadership development.

After spending more than two decades as a Human Resources Executive, it’s quite possible that I have personally experienced and worked with women with similar challenges as you. This experience (not theory) allows me to know intimately what you need to survive and succeed at navigating the organizational landscape. I’m committed to being your silent partner helping you get what you desire and deserve while taking your leadership to the next level.

The Leadership Branding Institute is perfect for you if…

  • You’re ready to become a one-of-a-kind leader who garners the recognition, respect and compensation you deserve.
  • You have an insatiable desire to help people recognize and celebrate their unique gifts.
  • You yearn to have a bigger impact in the lives of others and you want a clear blueprint to follow.
  • You value the blend of HEART WORK & STRATEGY and understand that is the best formula for success.
  • You’re teachable and you’re ready to elevate your VISION, VOICE & VISIBILITY so that you can teach others to do the same. You just need the right guidance, accountability and on-going, personalized support.
  • You’re ready to invest in you & leave excuses behind – all of them.
  • You’re starting to realize that unless you do something different, your desire to be seen and respected as a valuable contributor will be nothing more than a dream.

Saying Yes Will Completely Shift the Trajectory of Your Career!

This is your moment to boldly create what you desire by saying Yes to yourself! As a female leader, you CAN NOT risk being seen as an easily replaced commodity. You MUST stand out and differentiate yourself from your colleagues and competitors in a way that places you in a category of your own. The most successful businesses of the future will be led by smart, savvy and provocative women leaders who communicate masterfully and lead with radical integrity. They’ll also have the confidence and competence to wake others up to do the same. LBA is the only program of its kind that offers this compelling and integrated approach to teaching influential communication and leadership skills. I am confident that no other program or consultant can get you the results that this program produces.

The next twelve months have the power to change your life. No matter where you are on your leadership journey right now, you’ll receive the guidance and support you need to shorten your learning curve and save a lot of time trying to figure it out on your own.

Your Program Investment

A deposit of $197 followed by monthly payments of $97

 Your Leadership Branding Institute (LBI) membership includes the monthly learning sessions, a proprietary leadership branding assessment, our revolutionary Peak Performer’s Playsheet for Leaders, community, support and the guidance you need to become a more influential leader. Become a member today, and you’ll be grandfathered in at the current price. Your membership fee will remain the same for as long as you’re part of LBI – even if the price goes up in the future!

You deserve to be Recognized, Respected and Paid Well for the value of your contribution.

We can help.

Click the button below and get started on your path to becoming a well-branded and influential leader!

Are you an experienced corporate or entrepreneurial leader with a passion for  empowering women?

Share your wisdom, experience and expertise as a speaker or workshop leader with our community of high-achieving women leaders.

We are looking for female and male leaders who meet the following criteria:

  • An experienced corporate or entrepreneurial leader with at least 7 years experience in your area of expertise.
  • An entrepreneurial spirit with fearless leadership skills
  • Experience in speaking and/or workshop facilitation
  • Possess the ability to listen, probe, and challenge